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Teams and customers are better engaged with cloud solutions

    

How do cloud solutions foster team and customer engagement?

Most business communications platforms cannot keep up with today’s business world - let alone tomorrow’s.

And yet, businesses often don’t see the benefit of replacing their current system. The hassle of upgrading can be offputting and most businesses think a replacement solution is too expensive and time-consuming.

In this eBook you can learn how cloud-based solutions foster team and customer engagement. This is critical to growth. The longer you put off moving to the cloud, the more you risk being left behind.

In today’s world, a cloud-based solution is not only essential - it’s easier than ever to implement. It is easy to use and easy to set up. Find out more in our ebook.

 

Trends In Team Engagement

Each day brings a new advancement in technology. Whether it’s something as academic as a software upgrade or as advanced as an Augmented Reality (AR) experience, technology is building on itself to bring us more and more ways to interact with others and experience the world. For example, IKEA uses AR to show how its furniture fits into a customer’s living room and all it takes is a smartphone with an AR app to make it happen.

One example of the way technology has changed business is how online shopping — a category that didn’t exist just a couple decades ago — has upended retailers. Or has it? Starbucks, Ulta Beauty Salon, and The Home Depot have all thrived by advancing with the times and successfully integrating their digital platforms with their physical locations.

The Starbucks online rewards program boasts 13 million members, an 18% increase year-over-year, as members loaded $2.1B onto their Starbucks cards and more than nine million customers chose to pay for their coffee digitally last year.

Ulta’s main source of business requires an in-person appearance to enjoy, but they’ve promoted their e-commerce site to the point where it was responsible for 4% of the company’s 17% comparable-store sales spike. And while The Home Depot’s digital sales make up 6% of the company’s business, just under half of those sales involve a customer coming into the store.

The digital experience is actually driving people to the brick-and-mortar structure.3 In order for these retail giants to thrive, they needed to embrace technology, learn how it could help them, and take advantage of it. That’s a lesson for every business.